Geospatial Intelligence is no longer a future promise — it’s a present advantage. Mapidea and partners NielsenIQ, NOS, and LTPlabs show how geography, data, and analytics merge to drive smarter Retail & FMCG decisions, from strategy and expansion to marketing and performance.

NIQ’s Oliver Pape explains how NIQ’s strategic partnership with Mapidea transforms market and consumer data into powerful, actionable insights. By uniting NIQ’s datasets with Mapidea’s geospatial intelligence platform, clients gain faster, clearer decision-making capabilities—unlocking new opportunities for growth and competitive advantage.