Explore how homophily—our tendency to bond with similar others—shapes customer behavior and risk. Discover how geospatial analysis of homophily patterns reveals opportunities in marketing, sales, and fraud detection across industries.

Discover how our partnership with IQGEO and Mapidea's geospatial intelligence can help telecom operators find growth opportunities, improve operational efficiency, and drive innovation. Dive into data-driven business cases for network planning, marketing, and more!

Geospatial Intelligence is quickly becoming a game-changer in Pharma. As more companies adopt spatial analytics to optimize sales, marketing, and territory planning, those who delay risk falling behind. This article explores how geography adds critical context to business data — and why now is the time to make it part of your data strategy.

Telcos are sitting on a goldmine of spatial data—but most of it is locked behind technical tools and inaccessible to the majority of the organization. Operational GIS is critical but not enough. To win, telcos must democratize Geospatial Intelligence across departments, empowering thousands of users to make smarter decisions, faster.

Data drives decisions, but where that data comes from—or converges—can be the key differentiator. By weaving geospatial analytics into your everyday workflows, you unlock the ability to detect trends, spot opportunities, and handle obstacles more proactively.

Data Monetization is a hot topic, with companies looking to create new revenue streams from this asset. Learn what the main problems are and how to work around them to build and sell your Data-as-a-Service products.

If the spatial component is not considered since the first steps of territory occupation, the store network might not be as well structured as desired…

It’s safe to say that when someone thinks about Medicine, it doesn’t think about maps… Except if we were talking about COVID-19, in the last three years.

Buying a house is quite an adventure. Geography can help making the right decision, because there is one thing you cannot change in your house after: Location.

How Geography is in any way related to business activities? Isn’t Geography just “National Geographic” and knowing the names of the rivers and mountains?

As you do not need to be an ace mathematician to work with a spreadsheet, you do not need to be a GIS expert to work with it. GIS takes an advantage over spreadsheets when it comes to spatial data.

We, as an industry, dedicate a significant amount of time talking about what we could name our core activity: Geographic Information Systems, Location Intelligence, Location Analytics, Geospatial, (…), the list goes on and on.

The business world has long realized the power of data, and, in the last decade, has been investing intensively in resources, both human and technological, to allow transforming data into valuable information, capable of supporting better business decisions.

We can say that a company starts doing Data Monetization when it starts treating its own business data as an asset and gain the benefits from maximizing its value. It looks simple and logical, but why, and where, are the data monetization projects failing?

With the beginning of COVID-19 pandemic and its impact on people's lives, Mapidea took upon a mission to show how COVID-19 is affecting the Portuguese population. We felt the need to contribute to the community and translate the data published by the official sources into meaningful information, to better understand the situation we are living in.

Most businesses don’t use maps. Decisions like where to open new stores, place advertisements or expand services
are made mainly using spreadsheets, charts and “magic” intuition. Learn the 4 steps to finally start getting value from
analysis on the map.

Google Maps helped spread the online usage of features like geographic search, directions, or simply browsing maps for fun. Billions of people are using maps every single day to find relevant locations and support better decisions.

With the advent of Location Analytics, retail businesses are able to identify the best location for their new store.

Mapidea’s product team will be at the Telco AI Summit Europe next week in London to showcase how Telco companies can take advantage of their data in a geographical context.