If the spatial component is not considered since the first steps of territory occupation, the store network might not be as well structured as desired…

It’s safe to say that when someone thinks about Medicine, it doesn’t think about maps… Except if we were talking about COVID-19, in the last three years.

Buying a house is quite an adventure. Geography can help making the right decision, because there is one thing you cannot change in your house after: Location.

How Geography is in any way related to business activities? Isn’t Geography just “National Geographic” and knowing the names of the rivers and mountains?

As you do not need to be an ace mathematician to work with a spreadsheet, you do not need to be a GIS expert to work with it. GIS takes an advantage over spreadsheets when it comes to spatial data.

We, as an industry, dedicate a significant amount of time talking about what we could name our core activity: Geographic Information Systems, Location Intelligence, Location Analytics, Geospatial, (…), the list goes on and on.

The business world has long realized the power of data, and, in the last decade, has been investing intensively in resources, both human and technological, to allow transforming data into valuable information, capable of supporting better business decisions.

We can say that a company starts doing Data Monetization when it starts treating its own business data as an asset and gain the benefits from maximizing its value. It looks simple and logical, but why, and where, are the data monetization projects failing?

With the beginning of COVID-19 pandemic and its impact on people's lives, Mapidea took upon a mission to show how COVID-19 is affecting the Portuguese population. We felt the need to contribute to the community and translate the data published by the official sources into meaningful information, to better understand the situation we are living in.

Most businesses don’t use maps. Decisions like where to open new stores, place advertisements or expand services
are made mainly using spreadsheets, charts and “magic” intuition. Learn the 4 steps to finally start getting value from
analysis on the map.

Google Maps helped spread the online usage of features like geographic search, directions, or simply browsing maps for fun. Billions of people are using maps every single day to find relevant locations and support better decisions.

With the advent of Location Analytics, retail businesses are able to identify the best location for their new store.

Mapidea’s product team will be at the Telco AI Summit Europe next week in London to showcase how Telco companies can take advantage of their data in a geographical context.

Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.

London 1854. Difficult times for London population, specially in Soho, when a cholera outbreak killed thousands. A map saved the city. How?

Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.

Telco is an industry where competition is cutthroat. Understanding trends, relationships along with patterns in quick time decides the competitive edge in this sector. This assists businesses to evolve with the rising market demands and staying on top with the dynamics of the market in tandem.