Location Analytics
for Retail & FMCG
Improve your expansion decisions,
marketing investments and sales results
“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”
— Javier Pastor, IT Director Domino’s Pizza
Understand
customers behavior
Observe how and where your customers relate with your stores, either in physical or digital world. Detect behavioral patterns and create territorial profiles.
Identify the best location for stores
Make better expansion decisions with location intelligence as your competitive edge (e.g. where to open or close stores) by crossing demographics, competitors, footfall, traffic and other datasets, without the need for external consulting.
Increase ROI on geomarketing
Increase revenue and customer base by focusing marketing campaigns on places with higher business potential. Leverage geospatial analysis to empower data-driven campaigns.
Understand
customers behavior
Observe how and where your customers relate with your stores, either in physical or digital world. Detect behavioral patterns and create territorial profiles.
Identify the best location for stores
Make better expansion decisions with location intelligence as your competitive edge (e.g. where to open or close stores) by crossing demographics, competitors, footfall, traffic and other datasets, without the need for external consulting.
Increase ROI on geomarketing
Increase revenue and customer base by focusing marketing campaigns on places with higher business potential. Leverage geospatial analysis to empower data-driven campaigns.
Combine different sources of data for better insights
Business Data
E.g. customers, stores, sales, visits, vendors
Demographics
E.g. residents, families, households, purchasing power
External Data
E.g. competitors, third party databases
