Location Analytics
for Telco & Utilities
Boost operational efficiency, improve customer retention and increase sales by taking advantage of location data
“While providing services to our customers on net or through third parties networks, Telco geo data analysis is critical to implement the most cost-effective solutions. With Mapidea, Geo analysis is quick and straight to the point, a powerful and user-friendly tool for non-expert people.”
— Yann Guezou, PMO at NOS
Optimize infrastructure and services
Reduce churn rate and support strategic expansion decisions using location analytics. Cross your organization’s internal data with demographic data to improve quality of service and identify hidden spatial patterns.
Support marketing decisions
Focus your marketing efforts on areas with the highest business potential. Segment your customers down to household level and target profitable prospects using location analytics.
Monetize your data
Create new revenue streams by selling data as a service. With Mapidea white-label solution you can easily anonymize and aggregate your own data and start selling it to corporate clients.
Optimize infrastructure and services
Reduce churn rate and support strategic expansion decisions using location analytics. Cross your organization’s internal data with demographic data to improve quality of service and identify hidden spatial patterns.
Support marketing decisions
Focus your marketing efforts on areas with the highest business potential. Segment your customers down to household level and target profitable prospects using location analytics.
Monetize your data
Create new revenue streams by selling data as a service. With Mapidea white-label solution you can easily anonymize and aggregate your own data and start selling it to corporate clients.
Combine different sources of data for better insights
Business Data
E.g. subscribers, usage, engineering, CRM, territories
Demographics
E.g. residents, families, households, purchasing power
External Data
E.g. businesses, competitors, 3rd party datasets
