Location Analytics
for Banking & Insurance
Get ahead of competition by using geography to uncover business insights
“Excellent tool! User friendly and flexible between different GIS formats and non-GIS data makes Mapidea a useful software for any business.”
— Louise Kavanagh, GIS expert Apogee
Optimize Branch and ATM network
Support expansion decisions (e.g. where to open or close branches) by crossing network, demographics, competitors and other datasets geographically, without the need for external consulting.
Empower commercial decisions
Increase your customer base by focusing marketing activities on places with high business potential. Take advantage of location analysis to empower data-driven campaigns.
Manage sales performance
Use Mapidea to better understand your business spatial patterns, detect competition pressure, and observe improvements in your sales territories.
Optimize Branch and ATM network
Support expansion decisions (e.g. where to open or close branches) by crossing network, demographics, competitors and other datasets geographically, without the need for external consulting.
Empower commercial decisions
Increase your customer base by focusing marketing activities on places with high business potential. Take advantage of location analysis to empower data-driven campaigns.
Manage sales performance
Use Mapidea to better understand your business spatial patterns, detect competition pressure, and observe improvements in your sales territories.
Combine different sources of data for better insights
Business Data
E.g. customers, products, transactions, branches, products
Demographics
E.g. residents, families, households
External Data
E.g. footfall, businesses, competitors, 3rd party datasets
