Location Analytics
for Pharma & Healthcare
Transform your data into better-informed decisions by understanding your business geographically
“Mapidea allows us to finally see and manage our business using maps, easily crossing layers of data like sales, visits and demography to create better insights and optimize sales. It’s a game changer!”
— Carlos Patarrana, Head of BI & SFE Mundipharma
Manage sales territories
Understand your sales patterns geographically, benchmark against competition and make better decisions on territory alignment to boost sales effectiveness.
Take advantage of Territorial Data
(e.g IQVIA Sell-Out Data)
Easily visualize and analyze Data provided by IQVIA or other sources.
Get spatial insights and use the power of a visual map to support better-informed decisions.
Understand sales force effectiveness
Visualize prescription journey patterns across territories and understand the real impact of sales reps activities to optimize their incentives.
Manage sales territories
Understand your sales patterns geographically, benchmark against competition and make better decisions on territory alignment to boost sales effectiveness.
Take advantage of Territorial Data
(e.g IQVIA Sell-Out Data)
Easily visualize and analyze Data provided by IQVIA or other sources.
Get spatial insights and use the power of a visual map to support better-informed decisions.
Understand sales force effectiveness
Visualize prescription journey patterns across territories and understand the real impact of sales reps activities to optimize their incentives.
Combine different sources of data for better insights
Business Data
E.g. sales, visits, campaigns, doctors, hospitals, pharmacies
Demographics
E.g. residents, families, households, diseases prevalence
External Data
E.g. IQVIA, IMS or other pharma data providers, competitors
