Introducing Geospatial Insights for IQGEO: Powering Smarter Telecom Decisions using Mapidea
At RealWorld Systems, we believe that geospatial intelligence is the missing link between operational excellence and strategic growth for telecommunications companies. As a global specialist in spatial asset management for the telecom and utilities industries, we have spent over three decades delivering integrated spatial solutions that drive real results.
Our latest innovation—Geospatial Insights for IQGEO—addresses the growing demand for advanced analytics in the telecom sector. While IQGEO’s solutions already provide telecom operators with powerful geospatial network management tools, we saw an opportunity to unlock even more value by adding a layer of geospatial intelligence and analytics.
Why We Created Geospatial Insights for IQGEO
Telecom operators today face unique challenges: churn driven by service quality issues, underperforming network investments, and missed growth opportunities in an intensely competitive market. Even with IQGEO’s operational solutions in place, many operators still struggle to convert data into clear, actionable insights. That’s where Geospatial Insights steps in.
Built as an OEM solution using the powerful Mapidea Geospatial Intelligence SaaS platform, Geospatial Insights was designed to bring immediate value—no custom development, no coding required. By leveraging our deep understanding of telecom data integration and IQGEO’s data models, we created a solution that delivers actionable insights straight out of the box.
What Geospatial Insights Brings to IQGEO Customers
Geospatial Insights for IQGEO transforms operational data into strategic intelligence, enabling telecom operators to:
Pinpoint underserved, high-demand areas to guide network expansion and optimize investments.
Detect churn risks and service gaps using spatial visualizations like heatmaps and interactive maps.
Benchmark market potential and competitive landscape to stay ahead of the curve.
Identify optimal sites for new infrastructure or retail outlets, using data-driven location analysis.
Execute hyper-targeted marketing campaigns informed by geospatial customer segmentation and behavioral analysis.
Unify internal datasets—including network KPIs, customer data, and sales performance—with external demographic and market data for comprehensive, multilayered analysis.
Key Business Cases Supported by Geospatial Insights for IQGEO
To make these opportunities tangible, Geospatial Insights includes a range of business cases that address critical areas for telecom operators:
Network Management:
o Strategic network expansion planning
o Competition and market potential benchmarking
o Spatial network deployment and connection performance
o Geographic network monitoring (QoS, failures, etc.)
o Subcontractor performance by location
o Geospatial cross-system analysis (network, CRM, service, etc.)
Customer Management:
o Geomarketing customer campaigns
o Share of market and share of wallet by location
o Geospatial customer behavior patterns
o Geographic sales performance monitoring and optimization
o Geospatial data hub (network, service, CRM, etc.)
o Network data monetization (B2B product)
Why We Chose Mapidea to Power Geospatial Insights for IQGEO
When it came to choosing the technology to bring this vision to life, we selected Mapidea for its proven track record in geospatial intelligence for B2B SaaS. Mapidea’s platform is:
Robust and ready to deploy—no development needed.
User-friendly, empowering telecom teams to extract insights without technical hurdles.
A perfect complement to our data integration know-how and the IQGEO ecosystem.
A Partnership to Drive Innovation and Market Impact
This product is the result of a close collaboration between RealWorld Systems and Mapidea—a partnership built on shared values of innovation, reliability, and real-world impact. Together, we are enabling telecom operators to go beyond operational excellence and tap into the power of geospatial intelligence to drive smarter decisions, better investments, and stronger customer relationships.
We unveiled Geospatial Insights for IQGEO at the recent IQGEO EMEA Meetup in London, and the enthusiasm and engagement we saw reaffirmed that this is exactly what the market needs.
Miguel Marques (CEO Mapidea), and Bogdan Hebean (CEO RealWorld Systems) making a live demo of Geospatial Insights for IQGEO to Fred Gerritse (VP Partner Sales & Strategic Alliances IQGEO) during IQGEO EMEA Meetup.
By combining RealWorld Systems’ deep domain expertise with Mapidea’s intuitive, ready-to-use geospatial intelligence platform, we are transforming data into insights and insights into action—empowering telecom operators to thrive in a dynamic and competitive landscape.
Together, we’re reshaping what’s possible in the telecom sector—unlocking the full potential of location intelligence to drive strategic growth and operational excellence.
Pedro Miranda, Business Development and Partnerships Manager of RealWorld Systems