Should you map influence areas using distance or time?
From retail site selection to public service planning, the way you define "reach" matters. In this article, we break down the difference between radial buffers and isochrones—when to use each, and why choosing the right method can dramatically improve the precision of your location-based decisions.

Read now to avoid the most common mistake in spatial analysis.

Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.

Mapidea partners with NielsenIQ to bring together powerful market data and geospatial intelligence—helping businesses make smarter, location-based decisions.

Explore how homophily—our tendency to bond with similar others—shapes customer behavior and risk. Discover how geospatial analysis of homophily patterns reveals opportunities in marketing, sales, and fraud detection across industries.

Discover how our partnership with IQGEO and Mapidea's geospatial intelligence can help telecom operators find growth opportunities, improve operational efficiency, and drive innovation. Dive into data-driven business cases for network planning, marketing, and more!