Location Analytics Matters
Mapidea Blog
Homophily and the Power of Lookalikes: Uncovering Hidden Patterns with Geospatial Intelligence
Explore how homophily—our tendency to bond with similar others—shapes customer behavior and risk. Discover how geospatial analysis of homophily patterns reveals opportunities in marketing, sales, and fraud detection across industries.
Introducing Geospatial Insights for IQGEO: Powering Smarter Telecom Decisions using Mapidea
Discover how our partnership with IQGEO and Mapidea's geospatial intelligence can help telecom operators find growth opportunities, improve operational efficiency, and drive innovation. Dive into data-driven business cases for network planning, marketing, and more!