Location Analytics Matters
Mapidea Blog
Healthcare has a geography. Is your business using it?
Healthcare is local. Discover how Mapidea combines healthcare spending, population and business data to help healthcare groups assess locations, understand customers, focus marketing and monitor network performance. Explore examples from Portugal and the US, and learn about data available for eight countries.
Unlocking the Hidden Value: The Cost of Not Monetizing Your Data
Data Monetization is a hot topic, with companies looking to create new revenue streams from this asset. Learn what the main problems are and how to work around them to build and sell your Data-as-a-Service products.
Data Analytics: the time is now!
The business world has long realized the power of data, and, in the last decade, has been investing intensively in resources, both human and technological, to allow transforming data into valuable information, capable of supporting better business decisions.
Why are Data Monetization projects failing?
We can say that a company starts doing Data Monetization when it starts treating its own business data as an asset and gain the benefits from maximizing its value. It looks simple and logical, but why, and where, are the data monetization projects failing?
A Map and Data tale during COVID-19 times
With the beginning of COVID-19 pandemic and its impact on people's lives, Mapidea took upon a mission to show how COVID-19 is affecting the Portuguese population. We felt the need to contribute to the community and translate the data published by the official sources into meaningful information, to better understand the situation we are living in.
Location Analytics in Pharma - A Bigger Deal Than You May Think
Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.
A John Snow approach to Business
London 1854. Difficult times for London population, specially in Soho, when a cholera outbreak killed thousands. A map saved the city. How?
How Can Location Analytics Revolutionize Your Business?
Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.