Location Analytics Matters
Mapidea Blog
Hola, México! Tu negocio tiene un mapa?
Discover Mexico Population Financials, a dataset of purchasing power and household spending by category. Combined with Mapidea and data from our local partner Mapsmind, it helps organisations understand local markets and make informed decisions about expansion, sales, marketing and services.
NIQ // MAPIDEA Partnership - Insight View
NIQ’s Oliver Pape explains how NIQ’s strategic partnership with Mapidea transforms market and consumer data into powerful, actionable insights. By uniting NIQ’s datasets with Mapidea’s geospatial intelligence platform, clients gain faster, clearer decision-making capabilities—unlocking new opportunities for growth and competitive advantage.
Open letter to Business Intelligence, Analytics, and Data Science leaders on Geography
A personal letter to BI and data leaders on why geography must become a core dimension in analytics. It's not just a map—it’s the missing link in your data stack.
NielsenIQ Geomarketing + Mapidea: Unlocking Retail and FMCG Excellence
Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.
The Power of Perspective: Why Retailers Need Market Data and Geospatial Intelligence Working Together
Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.