NIQ’s Oliver Pape explains how NIQ’s strategic partnership with Mapidea transforms market and consumer data into powerful, actionable insights. By uniting NIQ’s datasets with Mapidea’s geospatial intelligence platform, clients gain faster, clearer decision-making capabilities—unlocking new opportunities for growth and competitive advantage.

A personal letter to BI and data leaders on why geography must become a core dimension in analytics. It's not just a map—it’s the missing link in your data stack.

Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.

Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.