A personal letter to BI and data leaders on why geography must become a core dimension in analytics. It's not just a map—it’s the missing link in your data stack.

Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.

Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.