Should you map influence areas using distance or time?
From retail site selection to public service planning, the way you define "reach" matters. In this article, we break down the difference between radial buffers and isochrones—when to use each, and why choosing the right method can dramatically improve the precision of your location-based decisions.

Read now to avoid the most common mistake in spatial analysis.

The business world has long realized the power of data, and, in the last decade, has been investing intensively in resources, both human and technological, to allow transforming data into valuable information, capable of supporting better business decisions.