Influence Areas: Should You Use Linear Distance or Time-Based Buffers?

Should you map influence areas using distance or time?
From retail site selection to public service planning, the way you define "reach" matters. In this article, we break down the difference between radial buffers and isochrones—when to use each, and why choosing the right method can dramatically improve the precision of your location-based decisions.

Read now to avoid the most common mistake in spatial analysis.