eCommerce doesn’t happen in a locationless internet. Customers buy from real places, markets behave differently by region, and marketing impact varies geographically. This article explains why eCommerce is inherently spatial and how Geographical Intelligence can be used to boost analysis, decisions, and performance.

Every couple of years, sales organizations brace for the big territory reorganization: costly consultants, months of meetings, anxious reps, and a shiny “new map” that’s already ageing when it launches. 

At Mapidea, we’ve seen this across industries—and we know there’s a better way. Continuous Sales Territory Optimization uses a geospatial intelligence system to track territory performance in real time, assess the impact of changes, and make small, frequent adjustments collaboratively with the people who know the field best. 

It’s faster, less expensive, and far more effective. Why wait years for the next reorg when you can optimize today?