Location Analytics Matters

Mapidea Blog

Miguel Marques Miguel Marques

Environmental Risk Intelligence Is Not Just for Governments

Environmental risk intelligence is no longer just for public authorities. For insurers, banks, utilities, telecom operators, retailers, logistics players, and many other industries, the real challenge is not only accessing flood, fire, or seismic data, but combining it with business data and making it usable by decision-makers.

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Pedro Moura Pedro Moura

Retail Site Expansion - Between Spreadsheets and Black Boxes

Retail site expansion decisions are still too often made either through spreadsheet-heavy manual analysis or through opaque black-box tools. There is a better path: a white-box approach that combines standardized workflows, strong data, transparent models, and continuous optimization to support faster and better store location decisions.

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