Old-school GIS tools like ArcGIS, MapInfo, and QGIS are powerful but limited to experts. Web Geospatial Intelligence platforms such as Mapidea bring geography to everyone, turning static maps into continuous business insight. It’s not about replacing GIS — it’s about freeing experts and empowering the whole organization.

Geospatial Intelligence is no longer a future promise — it’s a present advantage. Mapidea and partners NielsenIQ, NOS, and LTPlabs show how geography, data, and analytics merge to drive smarter Retail & FMCG decisions, from strategy and expansion to marketing and performance.

NIQ’s Oliver Pape explains how NIQ’s strategic partnership with Mapidea transforms market and consumer data into powerful, actionable insights. By uniting NIQ’s datasets with Mapidea’s geospatial intelligence platform, clients gain faster, clearer decision-making capabilities—unlocking new opportunities for growth and competitive advantage.

Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.

Mapidea partners with NielsenIQ to bring together powerful market data and geospatial intelligence—helping businesses make smarter, location-based decisions.

Explore how homophily—our tendency to bond with similar others—shapes customer behavior and risk. Discover how geospatial analysis of homophily patterns reveals opportunities in marketing, sales, and fraud detection across industries.

Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.