Nielsen IQ and Mapidea Partnership announcement
Mapidea joins NielsenIQ Partner Network to Deliver Advanced GeoSpatial Intelligence and Geomarketing Solutions
[Lisbon, 23/06/2025] – Mapidea, a leading GeoSpatial Intelligence SaaS provider, has joined NielsenIQ Partner Network to offer businesses a transformative combination of Location Intelligence and Geomarketing data. This strategic collaboration enables clients across various industries to harness the power of geographic data and insights for smarter decision-making and business growth.
Through this collaboration, Mapidea will integrate and offer NielsenIQ’s GeoMarketing datasets within its intuitive, no-code analytical platform. At the same time, NielsenIQ will enhance its data offerings by enabling clients access to Mapidea’s GeoSpatial Intelligence solution, multiplying the value and precision of market insights.
Unlocking Unparalleled Market Insights
By combining NielsenIQ’s comprehensive datasets—covering consumer behavior, purchasing power, retail turnover, and more—with Mapidea’s powerful spatial analytics platform, businesses will be able to:
Discover Growth Opportunities – Leverage advanced market analytics to identify high-potential areas and customer segments.
Optimize Operations – Design efficient store networks, refine product distribution, and enhance sales territories using localized demand and sales trends.
Boost Marketing Effectiveness – Integrate geomarketing insights with customer segmentation to launch highly targeted campaigns and measure their impact.
Simplify Decision-Making – Utilize multi-source data in an easy-to-use, collaborative environment to address complex business challenges with clarity.
Industries Benefiting from the Combined Solution
Retail, FMCG, Healthcare, Consumer Electronics, Telecommunications, Financial Services, and Automotive industries stand to gain significant advantages from this partnership. The combined solution allows businesses to seamlessly integrate their internal data with NielsenIQ’s trusted market insights, providing a holistic view of market performance and competitive dynamics.
A Global collaboration for Smarter Decisions
“Becoming an NielsenIQ Partner Network member marks a significant milestone for Mapidea,” said Miguel Marques, CEO at Mapidea. “By combining our intuitive GeoSpatial Intelligence platform with NielsenIQ’s globally recognized market data, we are empowering businesses to unlock new opportunities and drive competitive advantage.”
“We are excited to collaborate with Mapidea to bring our Geomarketing data in combination with enhanced Location Intelligence capabilities to even more clients,” said Oliver Pape, Senior GeoMarketing Sales Consultant at NielsenIQ. “This collaboration ensures that businesses worldwide can seamlessly integrate high-quality market data into their strategic planning and operational decisions.”
The collaboration is now live, offering a global reach and delivering cutting-edge geospatial insights to organizations looking to enhance their market intelligence.
For more information about Mapidea and NielsenIQ’s collaboration, visit Mapidea’s website or NielsenIQ’s website.
About Mapidea
Mapidea is a leading GeoSpatial Intelligence SaaS provider, helping companies worldwide make better use of geographic data and analytics to improve their competitiveness and results. With an intuitive, no-code analytical platform, Mapidea democratizes access to location intelligence, enabling organizations to make data-driven decisions with confidence.
For more information, please visit www.mapidea.com
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers The Full View™.
For more information, please visit www.niq.com
Media Contact:
Pedro Moura
CMO - Mapidea
pedro.moura@mapidea.com
(+351) 968779204