Most companies know who their clients are, but not where they are or how geography shapes behavior. Mapping clients reveals market gaps, growth zones, service issues, and competitive threats. Learn how to start small, integrate geography, and boost decisions with location intelligence.

eCommerce doesn’t happen in a locationless internet. Customers buy from real places, markets behave differently by region, and marketing impact varies geographically. This article explains why eCommerce is inherently spatial and how Geographical Intelligence can be used to boost analysis, decisions, and performance.