Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.

Should you map influence areas using distance or time?
From retail site selection to public service planning, the way you define "reach" matters. In this article, we break down the difference between radial buffers and isochrones—when to use each, and why choosing the right method can dramatically improve the precision of your location-based decisions.

Read now to avoid the most common mistake in spatial analysis.

Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.