Most companies know who their clients are, but not where they are or how geography shapes behavior. Mapping clients reveals market gaps, growth zones, service issues, and competitive threats. Learn how to start small, integrate geography, and boost decisions with location intelligence.

eCommerce doesn’t happen in a locationless internet. Customers buy from real places, markets behave differently by region, and marketing impact varies geographically. This article explains why eCommerce is inherently spatial and how Geographical Intelligence can be used to boost analysis, decisions, and performance.

Geospatial Intelligence is no longer a future promise — it’s a present advantage. Mapidea and partners NielsenIQ, NOS, and LTPlabs show how geography, data, and analytics merge to drive smarter Retail & FMCG decisions, from strategy and expansion to marketing and performance.

NIQ’s Oliver Pape explains how NIQ’s strategic partnership with Mapidea transforms market and consumer data into powerful, actionable insights. By uniting NIQ’s datasets with Mapidea’s geospatial intelligence platform, clients gain faster, clearer decision-making capabilities—unlocking new opportunities for growth and competitive advantage.

Combine NielsenIQ’s market data with Mapidea’s geospatial intelligence to empower retail & FMCG teams with continuous, actionable insights driving smarter decisions & growth.

Should you map influence areas using distance or time?
From retail site selection to public service planning, the way you define "reach" matters. In this article, we break down the difference between radial buffers and isochrones—when to use each, and why choosing the right method can dramatically improve the precision of your location-based decisions.

Read now to avoid the most common mistake in spatial analysis.

Discover how combining market intelligence from NielsenIQ with geospatial analytics is helping retailers identify opportunities, outsmart competition, and move faster.